Singapore Airlines

Singapore Airlines Limited (SIA; SGX: C6L) is the flag carrier airline of Singapore with its hub at Singapore Changi Airport. The airline uses the Singapore Girl as its central figure in corporate branding.
The Singapore Airlines group includes many airline-related subsidiaries. SIA Engineering Company handles maintenance, repair and overhaul (MRO) business across nine countries, with a portfolio of 27 joint ventures, including with Boeing and Rolls-Royce. Singapore Airlines Cargo operates SIA's freighter fleet and manages the cargo-hold capacity in SIA's passenger aircraft. It has two subsidiaries: SilkAir operates regional flights to secondary cities, while Scoot operate as a low-cost carrier.
Singapore Airlines was the launch customer for the Airbus A380, the world's largest passenger aircraft. It ranks amongst the top 15 carriers worldwide in terms of revenue passenger kilometers,[4] and is ranked 10th in the world for international passengers carried. On 15 December 2010, Singapore Airlines was named by the International Air Transport Association as the second-largest airline in the world by market capitalisation, worth US$14 billion.
The latest redesign of the Economy Class seat was unveiled on 9 July 2013 alongside new first and business class products. Features include increased legroom, slimmer seats, an adjustable headrest, and an 11.1-inch touch screen inflight entertainment system which is also controllable with a video touch-screen handset as well as brand new KrisWorld software. The new seats were originally announced to only be available exclusively onboard factory-fresh Airbus A350-900 and refitted Boeing 777-300ER, but following customer feedback, Singapore Airlines announced it would refit all older 777-300ER aircraft with new cabin products as well.
The previous generation Economy class seats on unrefitted Boeing 777-300ER, Airbus A380-800, and Airbus A330-300 are 19 in (48 cm) wide, have in-seat power and have a 10.6-inch personal television screen which has a non-intrusive reading light under it, which can be used by folding the screen outwards.These are configured 3-4-3 on the lower deck of the Airbus A380, 3-3-3 on the Boeing 777, and 2-4-2 on the Airbus A330, as well as the upper deck of the Airbus A380. Other features include an independent cup holder (separate from the fold-out table), a USB port, and a power socket, as well as an iPod port exclusively on board the Airbus A330.
Singapore Airlines introduced a similar design on board the Boeing 777 aircraft through their ongoing cabin retrofit program. The Boeing 777-300 was the first model to undergo refit and had introduced the product on the Singapore–Sydney route on 22 July 2009. They are equipped with slightly smaller 9-inch screens (which are however larger than the 6.1-inch VGA screens on unrefitted aircraft) and AVOD in each seat. The seats are installed onboard all B777-200ERs (except one) and B777-200s (except one).
Older economy class seats are available on one un-refitted Boeing 777-200 and one un-refitted Boeing 777-200ER. They have VGA 6.1-inch personal television screens with AVOD, footrests, adjustable headrests with side-flap "ears" and adjustable seat reclines. Baby bassinets are available at some bulkheads. These older Economy Class seats with the Wisemen 3000 system were introduced with the Boeing 777-200ER in 1997, for use alongside the existing Economy Class seats with the non-AVOD KrisWorld (at that time on board the airline's Boeing 747-400s and A340-300s, having been introduced in 1995) and the older-generation early 1990s seats without KrisWorld (at that time on board the airline's A310-200s and A310-300s). The first few aircraft were delivered without AVOD, as of 2015, there are no more aircraft without AVOD. After the first Boeing 777-200ER was delivered on 5 May 1997, this Economy Class seat was installed in all subsequent aircraft deliveries (including newer -SP* series Boeing 747-400s), as well as in refitted existing Boeing 747-400s in late 1997 and early 1998.